机器人话术推荐
导购营销 Bot 的重要作用之一,就是需要引导访客参与到机器人的对话中,因此机器人的话术在不同场景,不同站点风格应当有对应的调整。
所有客户都希望自己能得到快速、高效且人性化的服务体验,本文会提供在不同情况的机器人 Bot 聊天模板以供实际配置过程中参考。
一、欢迎消息/问候语
1、访客首次访问
在访客首次访问时,可以着重去介绍自己的品牌/产品特征,也可以邀请访客跟机器人进行互动,咨询访客的购物意向并且提供专属折扣。对于客单价较高的品类,可以邀请访客发消息到人工客服进行询盘。
- Hi there! Nice to see you 🙂 We have a 10% promo code for new customers! Would you like to get one now? 🛍️
- Hi there 👋 If you need any assistance, I'm always here.
- Hello, how can I help you?
- Hi! Lovely to have you on our website.How may I assist you today?
- Good morning/afternoon/evening! I’m [your name]. I’m here to help if you need anything.
2、访客重复访问
重复访问的访客,对产品/独立站品牌一般已经有了一些认知。
- Hi there! We missed you, and we prepared a little gift for you!🎁
- Welcome back!I'll be here in case of any questions 😊
- Hey there! How are you doing today😀? Let me know if there’s anything you’d like to ask.
- Hi! Long time no see. Please let me know if you need help today.
- We Miss You! Here’s an exclusive HUGE discount just for you. Limited amount only, shop with us again ,and grab your faves at the best price!
二、发送主动消息
根据客户的行为,主动去了解客户的意愿及想法,再根据访客的选择进行不同的交互是营销导购 Bot 常见的一种场景,能有效提高客户满意度。
1、在产品集合页面或是首页停留
- It seems that you haven't found the product you are looking for. Can we help you.
- You can describe some product features you want and we will help you find it.😄
- Hi! Are you looking for a specific product or just browsing, let us know and assist you with any questions
2、在购物车页面停留
- Hi, I noticed that you are having a hard time completing your purchase. Can I explain our current offer?
- Low stock alert! These are trending on our site. Checkout now before it gone for good.
3、在产品详情页停留
- Hi! If you have any questions about this product, please let us know and we will solve your doubts.
- What features would you like to know about this product?
4、放弃结账
- We noticed that you seem to have abandoned checkout. Could you share the reason?
三、发送折扣/营销话术
好的营销话术如果能在合适的时间发送给客户,对于提高转化率,GMV 有着巨大帮助。
1、折扣话术
- Do you want to know the secret that'll let you save on this order?
- Considering you are a returning customer of our store, we offer you an exclusive discount code: Q-XYZ.😄
- We have a 10% promo code for new customers! Would you like to get one now?
- Save 10% on this order +图片
2、特惠日预告
- Just wanted to let you know, we will be running a promotion on [date], add your favorite items and buy them on the same day~
3、限时商品特惠
- Our [items] are doing activities recently, if you are interested, you can directly click to buy.🎉
- We're currently offering a 10% discount on this product! Use the code YOUR_CODE and you'll get 10% off your purchase.
四、获取线索
1、询问邮箱
- Cool! What's your email address then?
2、获取订阅
- Great! Would you like to stay in loop with the latest news?
五、相关商品推荐/特殊商品推荐
- Hey, I noticed you were browsing [product name]. I think [product name] you might also be interested in, our customers often buy both products at the same time.
- [product name] is often used in combination with [product name], and now you can enjoy more discounts when you buy it together.
六、转人工消息提示
当遇到某些机器人无法解决的复杂问题,访客更希望能有人工客服来理解并解决他们的疑问,因此就会涉及到不同情况下的机器人转人工话术。
1、人工客服资源充足
- Our staff will contact you in the next few minutes, and in the meantime, please tell us how we can help you.
- Please describe your question in detail, and the receptionist will reply in time.
2、人工消息响应慢
- The next available representative will contact you shortly. Meanwhile, could you please tell us how we can help you?
3、一直没有人工客服响应
- We apologize but all our customer support agents are engaged at the moment.You can contact us through other social media channels . We will reply in time after seeing the news . Our email is [email].
- Our retail consultant will contact you in the next few minutes during our working time 8:00~12:00am and 13:30~17:00pm (China time) or you can leave your email for quick communicatoin.
- Hi, sorry but we’re not currently online. You can contact us through our official email [email].
七、与访客交互
机器人询问访客意见时,针对访客认同和不认同的情况,需要用到不同话术.
1、访客同意机器人建议
- Great, hope you have a pleasant shopping experience.
2、访客拒绝机器人建议
- No problem. I'll be here if you have any questions.😊
- Sorry,If you need any assistance, I'm always here.😊
- All right! Enjoy your shopping.