EDM要避免的 394 个垃圾邮件触发词

  在花费数小时编辑电子邮件营销活动后，运营人员最不希望发生的就是被收件人的垃圾邮件过滤器拦截。您可以通过避免常见的垃圾邮件触发词，防止电子邮件被归类到垃圾邮件文件夹。

  一、垃圾邮件触发词

  垃圾邮件触发词是电子邮件提供商标记为欺诈和恶意的短语。当他们识别出这些电子邮件时，邮件厂商会将它们从收件人的收件箱中移除。这些单词和话术的共同性为通常过度承诺，存在虚假宣传，目的是从收件人那里获得敏感信息。  
垃圾邮件过滤器可能由于各种原因而被触发，导致您的电子邮件跳过收件人的收件箱并直接进入其垃圾邮件收件箱。避免垃圾邮件过滤器的最简单方法之一是仔细选择您在电子邮件主题行中使用的单词。
例如，如果您提供买三赠一折扣，您仍然可以在电子邮件中宣传该折扣，而不会被发送到垃圾邮件。

  二、什么原因导致电子邮件成为垃圾邮件？

  电子邮件提供商在决定是否自动将您的电子邮件发送到垃圾邮件时会寻找许多因素。如果您已将其列入电子邮件黑名单，则表示您已多次向尚未注册您的电子邮件列表的收件人发送电子邮件。  如果您符合以下条件，您的电子邮件可能会被发送到垃圾邮件：
  • 电子邮件中未包含取消订阅按钮
  • 发送设计不佳的电子邮件，其中包含损坏或故障的代码
  • 用“我的朋友”或“亲爱的”（或不用他们的名字）称呼你的收件人
  • 在线购买电子邮件列表并将邮件批量发送到不存在的电子邮件地址（导致高跳出率）
  • 使用全大写文本和极端标点符号（!!!!!或?????）
  • 包括格式奇怪的字体 (𝖑𝖎𝖐𝖊 𝖙𝖍𝖎𝖘)
  • 提供指向欺诈性网站的链接
  电子邮件提供商只想传递来自高信誉发件人的电子邮件。要成为高信誉发件人，请执行以下操作：
  • 保留取消订阅按钮
  • 使用组件模板设计电子邮件使得页面美观
  • 使用收件人的名字个性化您的电子邮件
  • 只给那些订阅了你的电子邮件列表的人发电子邮件
  • 保持较高的EDM送达率
  • 使文本没有奇怪的格式和多余的标点符号
  • 仅支持跳转到信誉良好的网站

  三、要避免的电子邮件垃圾字词

  在编写电子邮件主题行时，要避免：
  • 过度耸人听闻
  • 过度承诺
  • 使用奇怪的格式在收件人的收件箱中“脱颖而出”
  具体的常见邮件垃圾字词请查阅下面的详细列表。

（1）Commerce

  1. As seen on
  2. Buy
  3. Buy direct
  4. Buying judgments
  5. Clearance
  6. Order
  7. Order status
  8. Orders shipped by shopper

（2）Personal

  1. Dig up dirt on friends
  2. Meet singles
  3. Score with babes
  4. XXX
  5. Near you

（3）Employment

  1. Additional income
  2. Be your own boss
  3. Compete for your business
  4. Double your
  5. Earn $
  6. Earn extra cash
  7. Earn per week
  8. Expect to earn
  9. Extra income
  10. Home based
  11. Home employment
  12. Homebased business
  13. Income from home
  14. Make $
  15. Make money
  16. Money making
  17. Online biz opportunity
  18. Online degree
  19. Opportunity
  20. Potential earnings
  21. University diplomas
  22. While you sleep
  23. Work at home
  24. work from home

（4）Financial - General

  1. $$$
  2. Affordable
  3. Bargain
  4. Beneficiary
  5. Best price
  6. Big bucks
  7. Cash
  8. Cash bonus
  9. Cashcashcash
  10. Cents on the dollar
  11. Cheap
  12. Check
  13. Claims
  14. Collect
  15. Compare rates
  16. Cost
  17. Credit
  18. Credit bureaus
  19. Discount
  20. Earn
  21. Easy terms
  22. F r e e
  23. Fast cash
  24. For just $XXX
  25. Hidden assets
  26. hidden charges
  27. Income
  28. Incredible deal
  29. Insurance
  30. Investment
  31. Loans
  32. Lowest price
  33. Million dollars
  34. Money
  35. Money back
  36. Mortgage
  37. Mortgage rates
  38. No cost
  39. No fees
  40. One hundred percent free
  41. Only $
  42. Pennies a day
  43. Price
  44. Profits
  45. Pure profit
  46. Quote
  47. Refinance
  48. Save $
  49. Save big money
  50. Save up to
  51. Serious cash
  52. Subject to credit
  53. They keep your money — no refund!
  54. Unsecured credit
  55. Unsecured debt
  56. US dollars
  57. Why pay more?

（5）Financial - Business

  1. Accept credit cards
  2. Cards accepted
  3. Check or money order
  4. Credit card offers
  5. Explode your business
  6. Full refund
  7. Investment decision
  8. No credit check
  9. No hidden Costs
  10. No investment
  11. Requires initial investment
  12. Sent in compliance
  13. Stock alert
  14. Stock disclaimer statement
  15. Stock pick

（6）Financial - Personal

  1. Avoice bankruptcy
  2. Calling creditors
  3. Collect child support
  4. Consolidate debt and credit
  5. Consolidate your debt
  6. Eliminate bad credit
  7. Eliminate debt
  8. Financially independent
  9. Get out of debt
  10. Get paid
  11. Lower interest rate
  12. Lower monthly payment
  13. Lower your mortgage rate
  14. Lowest insurance rates
  15. Pre-approved
  16. Refinance home
  17. Social security number
  18. Your income

（7）General

  1. Acceptance
  2. Accordingly
  3. Avoid
  4. Chance
  5. Dormant
  6. Freedom
  7. Here
  8. Hidden
  9. Home
  10. Leave
  11. Lifetime
  12. Lose
  13. Maintained
  14. Medium
  15. Miracle
  16. Never
  17. Passwords
  18. Problem
  19. Remove
  20. Reverses
  21. Sample
  22. Satisfaction
  23. Solution
  24. Stop
  25. Success
  26. Teen
  27. Wife

（8）Greetings

  1. Dear [email/friend/somebody]
  2. Friend
  3. Hello

（9）Marketing

  1. Ad
  2. Auto email removal
  3. Bulk email
  4. Click
  5. Click below
  6. Click here
  7. Click to remove
  8. Direct email
  9. Direct marketing
  10. Email harvest
  11. Email marketing
  12. Form
  13. Increase sales
  14. Increase traffic
  15. Increase your sales
  16. Internet market
  17. Internet marketing
  18. Marketing
  19. Marketing solutions
  20. Mass email
  21. Member
  22. Month trial offer
  23. More Internet Traffic
  24. Multi level marketing
  25. Notspam
  26. One time mailing
  27. Online marketing
  28. Open
  29. Opt in
  30. Performance
  31. Removal instructions
  32. Sale
  33. Sales
  34. Search engine listings
  35. Search engines
  36. Subscribe
  37. The following form
  38. This isn't junk
  39. This isn't spam
  40. Undisclosed recipient
  41. Unsubscribe
  42. Visit our website
  43. We hate spam
  44. Web traffic
  45. Will not believe your eyes

（10）Medical

  1. Cures baldness
  2. Diagnostic
  3. Fast Viagra delivery
  4. Human growth hormone
  5. Life insurance
  6. Lose weight
  7. Lose weight spam
  8. Medicine
  9. No medical exams
  10. Online pharmacy
  11. Removes wrinkles
  12. Reverses aging
  13. Stop snoring
  14. Valium
  15. Viagra
  16. Vicodin
  17. Weight loss
  18. Xanax

（11）Numbers

  1. #1
  2. 100% free
  3. 100% satisfied
  4. 4U
  5. 50% off
  6. Billion
  7. Billion dollars
  8. Join millions
  9. Join millions of Americans
  10. Million
  11. One hundred percent guaranteed
  12. Thousands

（12）Calls-to-Action

  1. Cancel at any time
  2. Compare
  3. Copy accurately
  4. Get
  5. Give it away
  6. Print form signature
  7. Print out and fax
  8. See for yourself
  9. Sign up free today

（13）Free

  1. Free
  2. Free access
  3. Free cell phone
  4. Free consultation
  5. Free DVD
  6. Free gift
  7. Free grant money
  8. Free hosting
  9. Free installation
  10. Free Instant
  11. Free investment
  12. Free leads
  13. Free membership
  14. Free money
  15. Free offer
  16. Free preview
  17. Free priority mail
  18. Free quote
  19. Free sample
  20. Free trial
  21. Free website

（14）Descriptions/Adjectives

  1. All natural
  2. All new
  3. Amazing
  4. Certified
  5. Congratulations
  6. Drastically reduced
  7. Fantastic deal
  8. For free
  9. Guaranteed
  10. It’s effective
  11. Outstanding values
  12. Promise you
  13. Real thing
  14. Risk free
  15. Satisfaction guaranteed

（15）Sense of Urgency

  1. Access
  2. Act now!
  3. Apply now
  4. Apply online
  5. Call free
  6. Call now
  7. Can't live without
  8. Do it today
  9. Don't delete
  10. Don't hesitate
  11. For instant access
  12. For Only
  13. For you
  14. Get it now
  15. Get started now
  16. Great offer
  17. Info you requested
  18. Information you requested
  19. Instant
  20. Limited time
  21. New customers only
  22. Now
  23. Now only
  24. Offer expires
  25. Once in lifetime
  26. One time
  27. Only
  28. Order now
  29. Order today
  30. Please read
  31. Special promotion
  32. Supplies are limited
  33. Take action now
  34. Time limited
  35. Urgent
  36. While supplies last

（16）Nouns

  1. Addresses on CD
  2. Beverage
  3. Bonus
  4. Brand new pager
  5. Cable converter
  6. Casino
  7. Celebrity
  8. Copy DVDs
  9. Laser printer
  10. Legal
  11. Luxury car
  12. New domain extensions
  13. Phone
  14. Rolex
  15. Stainless steel
2023-03-10
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